via Tumblr bit.ly/1muQNLm HeyGoTo Marketing and Social Media is on the cutting edge of the social landscape. We like to share our knowledge with our clients and others who are interested in learning about new updates, and the next big thing in social media or SEO marketing. SEO Updates Google’s Disavow Tool “Matt Cutts, Google’s head of search spam, answers a question about disavowing links in his latest video“. The primary purpose of the disavow tool, Matt says, is to clean up links acquired as a result of doing bad SEO. Once you have exhausted all other options in attempting to get those links removed from the web, it would be a perfect time to use the disavow tool. Read the whole article by clicking here. Matt Cutts - SMX Advanced 2012 Photos Matt Cutts – SMX Advanced 2012 Photos (Photo credit: planetc1) Why Bad Linkbait Needs to Die: How Linkable Assets Deliver 10x More Value 5289d453a895b5.56719026 “Bad linkbait is not only less effective, but it often has very real SEO consequences down the line in terms of types of links earned and the relevance of the content. In extreme examples, we’ve seen instances of poorly executed linkbait leading to Penguin-style Google penalties.” “While there is no single type of bad linkbait, the following characteristics are often defining hallmarks:” Temporary spike in linking followed by a quick drop-off Meant to be scalable and easy Off-topic or marginally relevant content Visitors not likely to return Rehashed ”Top 10″ Lists Infographics without the “info” Controversy for the sake of controversy Commercial anchor text controlled by creator The above is quote from The Moz Blog News A new search engine dedicated to hashtags is being called “The Google of Social Media” hshtags-650x0 Niche Social Networks “Use a niche social network to reach a narrowly targeted audience where strategic networking can help you connect with potential customers and business partners of all kinds.” Source “A niche social network within your industry can work wonders to reach people of interest there.” Source “You can also look for niche sites where people come together around one of the core values or interests of your business. It’s an easy way to find and connect with like-minded people for more strategic networking.” Source There is a number of resources but understanding the internet market place is challenging, which is why some people outsource their marketing services, including, repuation management, and social media monitoring and ask for help with strategic planning and analytics.
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